Social media in Brazil

Spending time on social media sites like Facebook, Twitter and LinkedIn can be time wasters if used too much for personal use. But, as we have mentioned here, they can be effective tools for internet marketing. Worldwide, the average social media user spends 5.5 hours per month on these sites. Brazil has witnessed epic growth in social media usage from 2010 to 2012. The average social media user in that country spends almost twice the amount of time per month on these sites, at 9.7 hours. Comparing September 2010 to September 2012, the millions of unique Brazilian visitors rose from 10.9 million to 43.3 million. You Tube usage also grew, but not by the same margin as Facebook. Concerning Facebook and You Tube usage, Brazil is second only to the US. The sites do well since Brazilians are passionate about sharing information and photos. Over the next 4 years, online ad spending in Brazil is expected to double. *Information from The Wall Street Journal at http://online.wsj.com/article/SB10001424127887323301104578257950857891898.html?mod=e2fb.