Entering the world of social media and going up against Facebook and Twitter is not easy. But, Pinterest is doing it. It is kind of like an online photo album where users can "pin" pictures they like to their virtual bulletin boards in their profile. The good news is that once people log into Pinterest they stay there for awhile, which advertisers love. Pinterest is #3 in time spent on site, behind only Facebook and Tumblr. Pinterest users are 68% female. If they can find ways to attract males to their site, that would be a good move. Many well-known brands are jumping on board, finding that Pinterest is a good marketing tool. Information for this post came from the following link: http://adage.com/article/special-report-digital-alist-2012/ad-age-digital-a-list-pinterest/232932/.
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