Marketers always want more information about their audience so that they can target advertising more effectively. Facebook has been successful for a variety of reasons. One of their keys to success is to have a site where they can target their ads due to their wealth of information about their users. In mid-2011, the social network Google + debuted. They have struggled to find their way and secure users that will be loyal to spending time on the site. People spend an average of 3 minutes each month on Google +. That number for Facebook is 400 minutes. The longer that people spend on a site, the more chances they will see an advertisement and click on it. Google has been trying to gain ground on not only Facebook, but also Twitter, Linked In and Pinterest. If you have ever been on Google + it is obvious that not many people have embraced the site. It's kind of the like the ghost town of social networks. But now Google is integrating its social network into its other properties such as You Tube, G Mail, their Google search engine, Blogger and more. Some see this as a good move, whereas others see it as a sign of desperation. Taking on Facebook is a daunting task, but if anyone can do it, it may be Google.
Some information from the following article:
http://online.wsj.com/article/SB10001424127887324731304578193781852024980.html?mod=e2tw
No comments:
Post a Comment