The right marketing strategy can help to sell a product or service, even if it's inferior to the competition. It's all about convincing the public that your product is the best. People want to get the most bang for their buck. One obvious example is the market for sub sandwiches. Subway has locations everywhere and their marketing strategy has worked well. I think that the "Eat Fresh" slogan along with the "Five Dollar Foot Long" campaign have been keys to their success. Do Subway sandwiches taste better or are they more distinctive than Quizno's, Jimmy John's or Potbelly? Some might say yes, but I don't think that that is the case. I think that their marketing efforts have helped their product to stand out from the rest, so when people think about buying a sub, they go to Subway.
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